Campinmygarden.com tipped for 2012 travel trend
There are high hopes for Campinmygarden.com as it is predicted to be the travel trend for 2012 by the World Travel Market, as reported in its Global Trends Report 2011, released on Monday 7 November 2011:
The World Travel Market (WTM) is a UK event aimed at the global travel industry. Almost 46,000 senior travel industry professionals, government ministers and representatives of the international media, converge each year in London to attend. A spokesman for the WTM stated that "garden camping is a fascinating trend and one that the traditional travel and tourism industry should keep a close eye on as it has the potential to really take off for major sporting events and all holidays" praising the homeowners who are turning their gardens into campsites for providing "some of the most ingenious accommodation options available".
Campinmygarden.com is helping to establish the trend by taking advantage of the renaissance of camping in the UK, fuelled by greater interest in sustainability and cheaper accommodation due to the faltering global economic recovery and uncertain economic environment in the UK. Campsites were the fastest growing alternative accommodation category in the UK in 2011, with additional growth expected for 2012. The WTM recognise that "this is a fascinating trend and one that the traditional travel and tourism industry should keep a close eye on as it has the potential to really take off for other major sporting events and all holidays."
Although I would not want Campinmygarden.com to be seen as predominantly London based, clearly the Olympics 2012 is a great opportunity for people to experience the enjoyment and benefits of garden camping first hand, whilst lifting our profile across the UK and globally through promoting the concept during this high profile event. London hotels are reportedly charging up to five times the amount of money they would normally charge for 27 July - 12 August, when the games take place next summer, so there is an obvious opportunity for garden owners of London to fill the gap with affordable accommodation. Euromonitor International Head of Travel and Tourism Research Caroline Bremner commented on the benefits of Campinmygarden.com for the 2012 Olympics saying that "the rent-a-garden concept not only provides a cheaper alternative to hotels benefiting both cash-strapped homeowners and visitors on a tight budget, but it also allows visitors to experience the "real" London during the 2012 Olympic Games."
There will also, no doubt, be London home owners who will be keen to escape the city during the Olympics and so there is an equally exciting opportunity to promote the quieter, rural gardens at the same time.
It is a great privelege to the Campinmygarden.com community to have been acknowledged in this report and I am sure that it will give many of us great motivation to prove the WTM correct in its prediction.
So, bring on 2012 and let's spread the Campinmygarden.com word far and wide!